Lots of talks are doing rounds about the upsurge of mobile market, especially the iPhone market. It was dusk of June 29th. The year was 2008. A new phone was to be launched in an already flooded phone market. The world was watching. Hype was created a lot before the launch. Competitors were all too concerned and were watching the developments with rapt attention. It was 6:00 PM, and here happened the unprecedented, unfathomable phenomena in the history of mobile sales. Let us dive deeper.
Apple said they’d like to sell 10-million (10,000,000!!!!) iPhones by the end of 2008; remember this number is roughly one-percent of the cell phone market. Some skeptics laughed at the idea. On the other end of spectrum, there was a section of people who were optimistic to sell double or triple the number.
Such optimism was not misplaced. Since people have seen Mr. Steve Jobs performing exceptionally well over a considerable length of time with his other products in the same segment. Apple iPhone users report the highest overall satisfaction scores among major Smartphone manufacturers. So much so that even 33% of females have caressed for this fascinating instrument.
One of sources from Cingular (Now AT&T), the iPhone’s preferred cell phone carrier had said each retail store would have about 200 iPhones to sell on opening night. Remember it was June 29th, & the countdown began after 6:00 PM.
Assume that to be true. There’s about 1,850 AT&T retail stores, and about 150 Apple Stores in the US, so, around 2,000 outlets total. That makes for an opening night sale of about 400,000 iPhones. Nielsen Mobile estimates that there are 2.3 million US mobile subscribers using an iPhone.
Has any cell phone carrier ever sold that many phones in a day? Like it or don’t, that’s around staggering $200-million in sales, NOT including the AT&T service contract, which, at a meager $50 a month, could add another $1,200 total revenue per iPhone sold. That’s almost another $500-million in sales.
By any cell phone or cell phone carrier’s historical numbers, and by most standards, those are history making numbers. That’s for the first night, not the rest of the year.
It would be highly fool of us if we stay oblivious to the happenings in this sector of economy. We have to watch carefully each and every thing that deals with iPhone and its ancillary products. Lets gear up!




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