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Facebook Fun 
Friday, March 20, 2009, 06:56 AM - General

The fun in browsing the profiles of your past and current friends is fun, isn’t it? But as I redundantly said if it’s on your mobile then the fun would be quadrupled. It not only saves us time to wait for our desktops to start and connect but it makes things happen ‘on the go’. With the iPhone in your hands, it’s just a click away.

Facebook is letting users of its flourishing social-networking community play together on the road by using popular iPhone and iPod Touch mobile devices.

For the first time, even our iPhone apps can now have friends!!!
Having tasted the substantial success, they want to come up with more such novelties to keep consumer in happy state of mind. After all consumers are the ultimate dictators in the market.

The novel idea is really futuristic. Mini software programs tailored to mesh with the Facebook operating platform let social-networking users play games with each other online, share restaurant reviews while on the move, and locate friends. This way they’ll have more experienced review of the hotel, motel or club to go for. This will definitely help users increase their friend base in an unknown territory. The local business will be more consumer friendly than ever for it is the consumers who would share their reviews on their iPhones or iPods.

Facebook members can avail the benefit of the community-oriented applications through iPhones as they would if they were connecting through a laptop or a home computer.

Facebook launched Connect last year as a way to break down the walls between the social networking service and other websites and services on the Internet.
“Agency Wars" lets people pretend to be members of agencies such as the CIA or MI6 and work as mobile teams on missions while becoming "the most deadly spy around."

"Who has the Biggest Brain?" has been played by no less than 15 million people worldwide since it launched on Facebook in 2007. The App Store now has a version that lets Facebook users train their brains while on the go.

Playfish chief executive Kristian Segerstrale believes that iPhone and iPod touch represent the next generation of entertainment platforms.

Other Facebook-oriented applications doing well at the App Store are Urbanspoon restaurant review-sharing service and Flixster film recommendation website, along with games "iBowl," "Live Poker," and "Tap Tap Revenge 2."

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Buck Up for Billions 
Thursday, March 5, 2009, 12:54 AM - iPhone


It was one gelid morning of Minnesota. The year was 2006. I was sipping tea while going through the newspapers and magazines spread on my tea table. A salient business that was knocking the door of world economy was mobile industry. Without an iota of doubt my conviction only corroborated as I was exploring more and more about it.

Today in March 2009 the sheer enormity of the industry proves my point. GDP is an accepted norm the world we live in. The world total GDP - the total Gross Domestic Product for the planet in 2008- is about 55 Trillion US dollars. The fact that mobile industry is a trillion dollar economy would suffice to endorse my point. Today there are over 60 countries where mobile phone subscriptions exceed the total human population. People cutting across country, caste, creed, and color, all have embraced this wonderful medium of communication with open arms. Increasingly more and more fruitful research and development is carried out by various industry players to the benefit of mankind. The exponential growth has generated employment on a large scale worldwide to cater to the physiological as well as psychological needs of homo sapiens.

It is one of the very few industries that have registered sustaining growth. People centric approach has paid the industry its dues and dividends. Let’s have a glance at few front running industries.
  • Books business, is part of a bigger industry sector, called Print, which also includes newspapers, magazines etc. Without doubt it’s big. But is it a Trillion dollar industry despite providing employment to millions? The answer is an emphatic No. Only about half that.
  • Make your educated guess about Television. Of course it’s mighty. Actually, combined with radio, the broadcasting industry is still nowhere near a Trillion, only about half that.
  • How about Advertising? Surely that is a cyclopean industry, but also advertising is worth roughly half a Trillion dollars.
  • Well then the IT industry? Nope, it’s another half Trillion there.
  • Let’s take a look at the Drink industry: - Drinks, milk, beverages. Let’s make this big by adding Pepsi, Coca Cola, Red Bull, Tropicana & Welch orange juice. Heineken, Budweiser, all the wines from France to Australia. Hard liquor, the vodka martini, shaken not stirred. A good Speyside single malt whisky like a Glenlivet or Cragganmore or Tomintoul. In short the whole beverage industry. Ok, it’s big. Yet, it’s not worth a Trillion dollars in size.
  • My better half harbors quite a rosy picture of Air Travel industry. Surely that is a mammoth industry, all those Jumbo Jets and air travel, and those 380 Air-buses. Nope. Still it’s not a trillion dollar economy. Air travel is also in the half Trillion dollar range.
  • Then I thought of Car industry. Yes, the total worldwide automobile industry is worth about over a Trillion dollars in annual sales. Cumulatively all of Toyota, GM, Ford, Nissan, Volkswagen, Mazda, Hyundai and Fiat and Renault, all cars sold globally every year. Now we have a Trillion dollar industry.
  • The global Food industry. Yes, that’s a Trillion there, food.
  • Shockingly-whether someone likes it or not- the global Weapon business is worth a trillion US dollar.
We have a new one. For the first time in 2008, Mobile Telecoms became a Trillion Dollar Baby. She is the youngest in all the above industries and also the fastest growing, more promising than any other industry.

Keep tuned, in next articles we will see how this baby grew from its origin. What were the impediments and how did it overcame those?

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Seoul Strategies... 
Tuesday, February 24, 2009, 08:11 AM - General
Overall mobile industry sales in 2006 in South Korea are assumed at KRW 21.1 trillion. It will grow at an average rate of 2.28%, so as to increase to KRW 23.6 trillion in 2010. Mobile data sales will increase by 9.69% a year from KRW 3.7 trillion in 2006 to KRW 5.9 trillion in 2010

To further the case of South Korean teenagers’ intransigence towards cell phones and its ancillary services, following two incidents caught the attention of mass media across the globe and made headlines in local dailies of S. Korea. Here is an interesting and small case-study of a business that grows through all the travails and tribulations. How? Let’s see….Following is the story in a leading newspaper.

“South Korean mobile phone companies said that they were offering new calling plans after a 16-year-old boy in Iksan killed himself because of a huge phone bill.

He committed suicide on Feb. 15, 2006 after receiving a bill for about 3.7 million won, or $3,800, in data charges for playing games on his mobile phone, the police in Iksan said. Immediately all the mobile operators swung into action and did what they thought to be more humane and generous for teenagers. In response, mobile phone operators said they would create billing plans allowing for unlimited data use at a reasonable cost. SK Telecom, South Korea's leading mobile phone company, said it would offer an unlimited data plan for 30,000 won a month. KTF said it would cap the data costs at 26,000 won.”

Hardly the ink had dried another shocker came. Let’s get across that.

“Amidst the report towards the fag end of the year 2006 that South Korean parents who despair at having to pay skyrocketing mobile phone bills for their chatty children now prohibits have the government on their side. Starting in 2007, new telecom regulations will include a contract that basically teens from spending more than US$40 a month on the phone.”

The total number of mobile subscribers in South Korea in 2006- was a staggering 40,197,115, which is not a minuscule amount by any standards. Mobile churn rate in South Korea was 2.41% in 2006, slightly increased from 2004, and will record 2.20% by 2010. Despite of some stringent decisions taken by the government, I stuck my neck out on the unimaginable growth of this most vibrant industry. Why not? Since I had sense of hunch backed up by facts and figures of mobile becoming preferred mode of communication over other. Lets not forget to travel into time of 2007. I will show you how my surmises proved right.

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Rise in Love!!! 
Saturday, February 14, 2009, 05:50 AM - General


Want to rule the roost in the kingdom of your girlfriend’s heart? Here is a novel and proven idea that is worth giving a try. How Deeble caught his girlfriend’s attention. All of us usually hear the term ‘falling in love’. But love, being a levitation force seldom snatches you down. It raises you up, raises bar for you. As John Ruskin said ‘When love and skill work together, expect a masterpiece.’ Here follows the REAL story from the Bay area of North America.

Dan Deeble, a 35-year-old IT supervisor from Antelope, CA, popped the question using Scribular, a free iPhone application from iApp store that works with the phone's GPS to let users pen notes or remarks at specific locations. Once somebody gets to the location, they can read the note, which is how Deeble- the smart guy- got his love, Crystal Gardner, to go on a scavenger hunt around Sacramento.

Romance has never struggled to find creativity. Creativity cannot be had only through schooling, in fact we can receive idea from all the directions all the time, but some we squander thinking them to be impossible or weird. Success is attained when you and your work fall in romance.

Coming back to Dan, It was like ‘Your desire is my dream. your dream is my destiny’ for him, it all began with a Post-it note in her car, telling her to use Scribular on her way to work. For the rest of the day, she drove around finding different notes -- read them here -- that all ended with "p.s. - I love you." The phrase comes from the movie of the same name, about a woman receiving love letters from her deceased husband, which was the first movie Deeble and Gardner saw together. It’s quite sensational and erotic of him. What comes from the heart goes to the heart. After all you have to go extra mile to get extra benefits. At the end of the day, the couple met at a restaurant where a phone call from her sister prompted her to read the final note: "Almost one year ago, I found you -- and I found love.... I ask if you will grant me the greatest privilege of my life and marry me. Forever yours, Dan." She responded "of course I will," and techies around the globe got another idea for romance.

It’s not that you can win your new love with technology, but you can even keep giving your spouse such pleasant and creative surprises which in turn also surprises and surpasses all your expectations. Wish you all the best in your lovely endeavors!!!! Hope this story will inspire many to make their own stories…….

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M-Commerce Mania, Magic & Magnificence 
Friday, February 13, 2009, 02:55 AM - Technology
The new buzzword on the economic horizon is M-commerce. People earn their fortunes unbelievably. Steve Demeter, developer of the vastly popular $5 iPhone game Trism, announced he made $250,000 in profit in just two months!!! Just imagine how many businesses have such an astounding potential. His team was comprised of Himself, mainly, with a little bit of help from a friend and a contracted designer (whom he paid $500). If his profits continue at this rate, Demeter will earn nearly $2 million by July 2009.

In 2000 and 2001 hundreds of billions of dollars in licensing fees were paid by European telecommunications companies for UMTS and other 3G licenses. The high prices paid were due to the expectation of highly profitable mobile commerce applications. These mobile commerce applications would be delivered through broadband mobile telephony provided by 2.5G and 3G cell phone services

Let’s move from the money to the people. How many have mobile? Ten years ago, wherever you went on the planet, even in the most advanced markets, the mobile phone was only an executive toy. In most advanced industrialized countries like Germany, UK and the USA, mobile phones were toys for the boys, status symbols, expensive accessories for the young and up-coming business types. People who pretended to be important would show it off. The mobile industry has every reason to cheer for the current boom. It is the industry that has carved out niche for itself. Following are the chief benefits (& reasons),
  • economy of scale
  • quicker and easier delivery
  • effective target marketing
  • privacy-friendly data mining on consumer behavior
  • environment-friendly and resources-saving efficacy
Ten years ago, there was a mobile phone subscription for 5 percent of total populace. Today there are 3.95 billion mobile phone subscriptions (let’s call it an even 4 billion, we'll be at 4 billion in January). That means there is a mobile phone subscription for more than 55% of the population on the planet. Let’s give comparative numbers. There are 800 million cable/satellite TV subscriptions. There are 850 million cars. There are 950 million personal computers (laptops and desktops combined). About 1.2 billion fixed landline phones. About 1.2 people use email. 1.3 billion is the total number of internet users. All television sets on the planet number 1.4 billion and credit cards, there are about 1.5 billion unique holders of a credit card. (Source: - Tomy Ahonen)

This and other statistics which would follow in the series of articles would definitely act as stimulus. The time has come wherein smart work is the need of the hour. Smart people just direct their efforts in right direction and yield tremendous dividends for the same…

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