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Small i, Big Returns 
Saturday, January 31, 2009, 08:20 AM - iPhone
Want to make dollars with your computer? Simply press Shift and 4 buttons several times!!! Pun intended. In real life making money is easier said than done. It requires more of a smart work than hard work. One has to think out of box in order to earn outstanding returns. One has to shelve I, replace it with i (Phone) and plunge into the subject matter. Success is bound to follow. Let’s have a look at a case of a Stanford professor who did just that and reaped immense benefits.

A mere 31 year old professor of Stanford, Ge Wang’s stars changed for better almost overnight. Smule- the name of the company he established with his friends like Jeff Smith & two others. The company originally set a goal of taking in $100,000 in revenue in the year ‘08, instead will end up making closer to $1 million. "It's amazing," Smith says. "The business is already profitable."

Smith and two others put up some seed money, and Wang, set to work with a handful of engineers. They created four applications. Released in November ‘08, Ocarina racked up 400,000 downloads in less than a month. There's a virtual lighter, a virtual firecracker, a voice changer that can make you sound like anything from Darth Vader or an elf on helium, and the big winner of the bunch—a wonderful program better known as Ocarina that turns the iPhone into an electronic wind instrument. Apple launched the App Store in July ‘08 and has already delivered more than 500 million downloads of more than 15,000 applications (some choice samples: a free Bloomberg stock-market terminal, and a 99-cent "iBeer" that sloshes around when you tilt the phone).

Apple introduced the first iPhone in June 2007 and followed up in July of this year with a 3G model that offers faster data-transfer speeds. Apple has sold 13 million iPhones, and in the third quarter of this year sold more units than Research in Motion, maker of the BlackBerry. In terms of revenue, Apple claims now to be the third-biggest mobile-phone maker in the world, after Nokia and Samsung.

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