Fashion and functionality are two mutually exclusive words. And so females- who are-as per popular perception- more inclined to fashion- than functionalities. But the iPhone has done the trick for the gender. It has provided the best functionalities without compromising the awesome look.
In act iPhones are better suited to females for females are better at multi-tasking unlike men. Along with unlimited access to some very useful ready to use information are all the more handy for females to give justice to their chores.
In the month of November 2008, Australian mobile phone companies confirmed more women than men were buying Apple's fancy iPhone. The reasons are there for everyone to see. Apple has invested efforts by keeping in mind females and it has been paying it off so far.
In Australia, Vodafone's general manager for Victoria and Tasmania, Paul Guerra, said the company hadn't researched why women had turned out to be much more receptive to the iPhone than men, despite early assumptions it would appeal more to men. It's a great-looking device the female customer is comfortable using and displaying.
Apple announced fourth-quarter (ending September 27) profits of $1.14 billion helped along substantially by global sales of more than 6,892,000 iPhones.
"Apple just reported one of the best quarters in its history, with a spectacular performance by the iPhone," Apple CEO Steve Jobs said. Even time tested RIM phones were left behind in terms of sales during the period. "We sold more phones than RIM." (RIM manufactures the popular Blackberry phones.) Says jubilant Mr. Jobs.
A reliable industry source speculates that up to 200,000 Australians have opted for iPhones to other smartphones since the 3G version hit the market in July ‘08. CBD-based financial consultant Fiona Brown, 25, bought her iPhone 3G the day it arrived in Melbourne.
"It's hot, it's a cute little phone - I've converted so many girls into getting them," Ms Brown said.
"It saves so much space in your handbag." She adds.Another woman Amanda Miller, 34, who herself is a Malvern small business operator and mother of three, said an iPhone was like a computer in her handbag.
"That's very useful for a busy mum juggling kids, work and running the house. ''It's much lighter than carrying around a laptop."And before concluding I cannot forget Jess Pryles, 28, owner of Sugadeaux Cupcakes at South Yarra, who wanted an iPhone so much so that she bought one from New York in April.




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